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The Homer Group Welcomes New Digital Media Marketing Associate Courtney...

  The importance of having a social media presence has never been more vital to businesses. To keep up with the industry’s latest trends and stay one step ahead of competitors, The Homer Group hired a...

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The Who, What, Where, Why and How of Content Curation

  As a professional in the marketing industry, I’ve heard the term “content curation” a great number of times. I’ve read articles about the “do’s and don’ts” and found many examples on the topic but...

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How the New Facebook News Feed Affects Your Social Media Branding

  There’s a reason social media sites like Twitter and Pinterest are so popular – we are getting lazy! Most people prefer to read 140 characters or scroll through pictures than read the encyclopedia....

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How Much Are Your Company’s Facebook Fans Worth?

For years, marketing agencies have stressed the importance of Facebook to businesses. There are a variety of ways to measure Social Media ROI, but how much is a fan really worth? Facebook has been the...

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7 Twitter Tips to Get More From 140 Characters

Gaining (and maintaining) followers on Twitter seems easy enough. You tweet relevant content and people follow, right? Not so fast. There are many ways to be an instant success on Twitter – like being...

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Traditional Media is Not Dying

Out with the old and in with the new! Many companies are increasing their budgets for digital media and killing off ties with traditional media. They may want to rethink their marketing strategy. Adobe...

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Gmail Users Have CRM Options

If you haven’t heard, lead generation and social networking are kind of important these days when trying to build relationships with current and prospective clients. If you’re one of over 425,000,000...

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All About Hashtags From the Hashtag Expert

The # sign, a symbol that for most of time has been called a “pound sign” and has meant number, has recently had a transformation of meaning. #Hashtag, a somewhat familiar phrase, for most people...

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Facebook News Feed Ads: Changing the Advertising World

To say that Facebook has simply changed our social world is an understatement. Facebook launched a social media craze, adjusting the way we communicate to become a more computer mediated society....

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Social Media Marketing: In the Spotlight

Social media technology has recently taken the spotlight in small business marketing, leaving location marketing behind. Utilizing Facebook, Twitter, LinkedIn, Pinterest, YouTube and Instagram have all...

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